The AIM Framework - How We Work
Everything we do is organized around three steps: Analyze. Implement. Manage. It's a mnemonic for the company name - Irrigation Managers -> IM -> AIM - and it doubles as a verb, which is exactly what we do for every property: aim, with precision, at the right amount of water.
- Analyze the gap between what your landscape uses and what it needs.
- Implement the system that delivers the plan precisely.
- Manage the result, every day, so the savings never drift.
Our Mission: Sustaining Plant Health and Saving Water
Irrigation Managers minimizes water waste in landscapes while enhancing plant health. We combine site-specific data with agronomic principles to deliver water to plants when and how it is needed.
Our Vision
By embracing technology, we are building and refining the world’s only bot that packages agronomic and irrigation expertise—enabling efficient, expert services for our clients at lower costs than ever before possible.
Why we’re different
The industry is stuck in a plumbing mindset. We think like agronomists. An irrigation system’s job is to supply water when plants need it. Most operators focus on plumbing and runtimes without agronomic depth; we pair plant-water science with full system monitoring—controllers, flow, alerts, and field coordination—so nothing falls through the cracks.
Leadership
Meet Jon Peters, Founder and General Manager—Certified Crop Adviser with decades in irrigation, agronomy, and technical sales leadership.
Meet Leroy "Lee" Lee, Co-Founder and Manager of Irrigation Management—25+ years in system monitoring, data analytics, and commercial irrigation, and Certified Landscape Irrigation Auditor (CLIA).